About US

Zixin Microelectronics is a professional organization of sales, marketing, engineering and consulting. It was established in China & Asia, dedicated to serve the challenging & high growth Semiconductor & Electronics markets, led by semiconductor veterans. Our mission is to provide products, solutions & consulting services to our clients & partners and to achieve the leading position within China & worldwide. Zixin has two business units, distribution and sales & marketing.

Business unit


The distribution unit is to franchise global reputable Semiconductor & Electronics suppliers, and distribute their solutions & products to customers in China and overseas by providing value added services.

Sales & Marketing

The sales & marketing unit is to provide professional advice and assist our clients to expand their business into China & overseas by linking up with the best sales channels & customer base.




Genesis was established in 1998, a Sino-Japanese joint venture, specializing in discrete and bipolar IC design, manufacturing and sales with a total investment of 50 million US dollars, manufacturing facility of 51,000m2 and 500 employees. The company has one 4 " line, one 5" line and one assembly/testing line. Genesis’ main products are: small signal transistor, high power transistor, switching transistor, Darlington transistor, switching diode, Schottky diode, Zener diode, high frequency transistor and bipolar IC.



VisIC Technologies was founded in 2010 to develop and market high power transistor products based upon compound semiconductor Gallium Nitride (GaN) material aiming to replace most of the Silicon (Si) products used in power conversion systems. The core team consists of experts in GaN device technology and power applications. VisIC’s products are unique and differentiated providing the features system designers need, along with significant cost and performance advantages.



Nanjing Test Equipment Co., Ltd. was established in 2016, is dedicated to develop testing solution for semiconductor and microelectronics backend process. NTEC's products and services include sorting, packaging automation system integration and manufacturing data integration. The company has mature technology in micro-optical application, automatic control and database system, design capability of large-scale automatic detection system. The test equipment and software are widely used in testing and detecting process of semiconductor, liquid crystal, laser devices, MEMS devices, precision mold, ultra-high voltage cable products. RF automatic on-chip test bench is another focus of NTEC, which is very important for RF MMW device WAT test and CP test. Customers include CETC 55, CETC 13, Nanjing University, Zhejiang University, etc.



Advanced Dicing Technologies (ADT) offers dicing equipment with a variety of capabilities, configurations and levels of automation, as well as peripheral instrumentation and accessories, used in the dicing of silicon-based ICs, Package Singulation and hard material Microelectronic Components (MEC). Combining our equipment, dicing blades and process know-how we bring our customers comprehensive dicing solutions.
ADT was founded in August 2003 by a group of private investors who bought the dicing equipment division and blade division of Kulicke and Soffa (K&S). ADT maintains its corporate headquarters, research and development facilities, and two production plants in Yokneam, Israel.

Lestina www.lestina.com

Lestina is a well known Greater China base professional distributor with application engineering team. Lestina has more than 25 years history and with offices at 6 locations inside China & Taiwan. They have more than 100 sales staffs & FAE to provide daily contact to target customers. This is a very effective channel to bring products into markets.

GAOZHAN is a multi-faceted Chinese company led by semiconductor industry veterans. We have more than 45 years of semiconductor industry experience combined with more than 25 years experience living and working in Greater China. GAOZHAN has two divisions to service its customers and partners: Consulting division and Investment division.

Silicon Power www.sipowervalley.com

Incubator – Silicon Power is a well know power semiconductor incubator based at Chengdu, with 5000 sq meter engineering centre and work with in-kind partners for R&D projects in power semiconductor .

DX Manufacturing www.dxmfg.com

DX Manufacturing is a well know high mixed low volume high tech EMS with factories at Shenzhen. DX can provide a complete turnkey solution from design, procurement, SMD production, testing, box build & logistic.

Proton-ELECTROTEX www.proton-electrotex.com

PROTON-ELECTROTEX is one of the Russian leaders in development and production of power semiconductor diodes, thyristors, modules, heatsinks, IGBTs and as well power units for various electric energy converters. The main goal of our company is to provide our customers with modern and reliable products.

Is a Russian company specializing in development and production of power systems of industrial and special purpose, main products are DC-DC converters with capacity from 3 to 1000 W and operating temperature from -60 to +125°C, as well as DC filters & active current filters.

Dimac Red Spa is a professional sales organization, established in 1979, dedicated to serving the European market with high reliability electronic products. Our mission is to provide customers with products and services that require a unique level of  technical support. Our services include design, prototypes and subsystems production, hi-rel procurement activities, design analyses (WCA, FMECA, radiation) and additional screening/testing. Focused mainly on the aerospace, military, railway markets ( but also on automotive, telecom and medical markets).

MICROSS www.micross.com

A Leading Global Source for Bare Die, Wafer & Value-Added Services.
· Largest authorized line card for bare die & wafer in the industry.
· Broadest in-house capabilities to meet customer demands.
· Most experienced engineering support team — design application & engineering solutions.

Milandr www.milandr.ru

Milandr are privately held Russia-based ASIC design services company, designing analog, RF, mixed-signal and memory integrated circuits. Corporate headquarter and main IC design house is located in Russian silicon valley — Zelenograd. Our test house is also attractive feature of services we provide. Both divisions, design center and test house, allow us to face the future, develop modern chips, constantly raise our technical level up, and make products upgrade in time.

Datel was established in 1970 and has been a long time leader in providing high precision data acquisition components, including data converters, power supplies, DC-DC converters, and digital panel meters. Our success is the result of our first class engineering expertise and our modern manufacturing techniques.

RD ALFA www.rdalfa.eu

RD ALFA Microelectronics has 50years of experience in design and production of HiRel,RadHard & ITAR free for EU, analogue IC's for aerospace and defense as well as special purpose microcircuits. Factory specialists accumulated significant experience and expertise in the field of Analog and Analog to Digital technology(Bi-polar,Bi-FET, complementary Bi, CMOS, and Bi-CMOS), and the design and testing of microcircuits.

David French


Dave French served as the General Manager of Analog Product Division at Fairchild Semiconductor, the General Manager of DSP Business at Analog Devices and president and CEO at Cirrus Logic. He has more than 40 years experience in the semiconductor industry,and more than 30 years experience in product development, marketing, manufacturing, strategic planning and business management. Since 2001, he has devoted himself to the Chinese semiconductor industry by serving on the board of several companies as well as SVP of NXP Semiconductors. He is now the Non-Executive Vice Chairman of ASMC, a Hong Kong listed Semiconductor company.

Winter Chan


Winter Chan comes from Singapore. He has more than 30 years Sales and Marketing management experience at US and Europe based MNCs as Asia Pacific head, within Semiconductors, LED ( Solid State Lighting), Distributions, proven record in developing direct sales and FAE teams, distributors and agent channel creation in China, Japan, Korea, ASEAN, India and ANZ. He served as Managing Director of South Asia– Arrow Electronics, VP of Sales Asia of Cirrus Logic, Future Electronics, and Cree. He’s also a member of Charter Institution of Marketing- United Kingdom.

Jesse Parker


Jesse Parker comes from Boston, Massachusetts in the US. He now lives in Chengdu, Sichuan Province China. He has lived and worked in China for more than 25 years. He was the Vice President of IBM in the Microelectronics Division. He also served as the Vice President at Softbank International Ventures responsible for global venture capital fund management. Since 2002, He has focused himself on Angel investments, Venture Capital and international Mergers & Acquisition projects including semiconductor companies. At present, he is the General Manager of Chengdu GAOZHAN Enterprise Consulting Co., Ltd. Jesse is also a visiting lecturer at the Overseas College and Antai Management College of Shanghai Jiaotong University. He speaks fluent Mandarin Chinese.

Harvey An

Director of Business Development, Asia

Harvey has work and study experience in several cities of China, as well as in Singapore and the U.S. He now lives in Shanghai. He has been devoted to semiconductor industry over 15 years, and is familiar with automobile electronics, industry control, security monitoring, consumer electronics and medical electronics. Harvey was involved in fields like Massively Parallel Processing Computer and Artificial Intelligence early during his university period. He worked with Delphi, TI, Lite-on Semiconductor, Zhonghang Microelectronics and CR Microelectronics, and has accumulated rich experience in sales and market development. Harvey studied the course of Venture Capital in Shanghai Jiaotong University from 2008 to 2009 and served as the director of Investment and Financing Club of Jiaotong University.

David Hottenstein

Vice President of Business Development,

David Hottenstein has more than 30 years International Sales and Business Development experience. He started at large companies like IBM (Germany) and Cirrus Logic (GM of Taiwan). Most recently David was instrumental in leading ground-up sales and marketing initiatives at 3 different start-ups: Kenet Inc – US start-up in high speed ADC company acquired by Intersil after 3 years; Artic Silicon – Norwegian start-up company acquired by Analog Devices after 1 year; Chelsio Communications – High Speed Ethernet : US Central sales director for 4 years. David has technical depth with a MSEE and Minor in physics from Syracuse University. He possesses broad semi-conductor experience with emphasis in Power, Ethernet, Analog, Graphics, Audio, IoT, ADCs, ARM and embedded CPUs for defense, telecom, storage, networking, RF, HPC, computing and industrial markets.

Mark Kozlovsky

Senior Consultant